LEGENDARY BRITISH BRAND FINDS A NEW HOME WITH UPSHIFT DISTRIBUTION
UPSHIFT ADDS KRIEGA TO PREMIUM USA WHOLESALE PORTFOLIo
UPSHIFT Distribution LLC has secured the exclusive rights to supply the full range of class-leading motorcycle backpacks, soft luggage and accessories from highly-respected manufacturer, Kriega, to retailers throughout the United States.
Dubbed, “The Masters of Motorcycle Luggage Design”,by BikeEXIFand winner of countless consumer, media and industry awards for uniquely adaptable products – suited to all styles of riding and most models of motorcycle – Kriega is widely recognized as the leader in its field, and often touted as the only luggage solution most riders could need.
The British company, which recently celebrated its 15th year of continuous growth, joins Akrapovič Performance Exhausts, Rukka GORE-TEX Apparel and The ROKKER Company’s line of technical casual riding gear, within the UPSHIFT portfolio of premium European brands.
UPSHIFT is committed to providing dealers with levels of service worthy of the high-quality brands it represents. The Philadelphia-based company maintains solid inventory of the entire Kriega range, alongside an extensive breadth and depth of best-selling products from Akrapovič, Rukka & ROKKER,
UPSHIFT fulfillment centers on both sides of the country generally ship orders placed before 3pm EST (Mon-Fri) same-day, for delivery to most locations within 1-3 business days. Dedicated customer service and aftersales support is available via phone or email.
Former Kriega USA Distributor, Michael Walshaw, who was instrumental in the transfer of the brand from his company, BritKit LLC, to UPSHIFT, said:
“Having worked closely with UPSHIFT for some time, as a consultant on their other excellent brands, there is no doubt that that the additional resources, advanced logistics and increased economies of scale will greatly benefit Kriega, Authorized Kriega Dealers and their customers.
“Even at this early stage, we have improved availability, reduced processing time and increased dealer margin. With the outstanding new products due for release in spring 2017, plus – among other things – a revamped website set to launch ahead of the season-start, the Kriega U.S.A. operation is now perfectly poised to shift into an even higher gear.”